SEO Specialist and Digital Marketing Expert helping brands grow through search visibility, Shopify performance, and conversion-focused marketing.
I help businesses improve organic traffic, paid media performance, and ecommerce growth with technical SEO, Google & Meta Ads, GA4 reporting, and practical strategies built around measurable results.
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HEITS Pvt. Ltd
IT & B2B services
MyShopzzy
Ecommerce marketplace
INTOOBOX
D2C Shopify
Pop Naari
Fashion Shopify store
Laaki
Lifestyle Shopify store
Coregent IT
IT services & consulting
Maivya
D2C Shopify brand
Bhogibrides
Shopify wedding store
About
I plan, execute and measure growth programmes across search, paid social and ecommerce — with SEO fundamentals underneath every campaign.
I'm Pilla Manohar, a Digital Marketing Executive based in Visakhapatnam. Over the past two years I've led SEO and performance marketing for IT services and D2C ecommerce brands — currently at HEITS Pvt. Ltd, previously managing the Shopify stores Pop Naari and Laaki at PRKR Retail, and Shopify growth at INTOOBOX.
My work spans technical SEO audits and Core Web Vitals fixes, keyword research and content clusters, Meta and Google Ads campaign management, Shopify catalog optimisation, and GA4 and Search Console reporting. I care about the numbers that show up in the P&L: qualified traffic, leads, ROAS and conversion rate.
Services
Eight focused capabilities that cover the full journey from search visibility to conversion.
Keyword research, on-page optimisation and internal linking that grows qualified organic sessions month over month.
Crawl audits, indexation, canonicals, schema markup and Core Web Vitals fixes that unlock ranking potential.
Collection architecture, product page SEO and merchandising for Shopify stores like Pop Naari and Laaki.
Full-funnel paid campaigns built around ROAS, cost per lead and pipeline — not vanity impressions.
Creative testing matrices, audience segmentation and lead-form optimisation across Facebook and Instagram.
Search-intent topic clusters, editorial calendars and AI-assisted production that compounds over time.
CRO, landing page structure and page-speed work that turns existing traffic into enquiries and sales.
GA4, Search Console, Tag Manager, Clarity and Looker Studio dashboards with clear monthly narratives.
Skills & tools
Analytics, SEO research, ad platforms, ecommerce and AI tooling used daily.
Featured projects
Selected SEO, Shopify and performance marketing projects with measurable business impact.
Full on-page and technical SEO overhaul for a growing ecommerce marketplace — keyword mapping, metadata rewrites, internal linking and indexation clean-up.
32% organic traffic growth and 45+ keywords ranked on page one.
View case studyBuilt and launched Pop Naari and Laaki storefronts: collection architecture, product templates, app clean-up and conversion-focused merchandising.
25% lift in conversion rate after CRO and page-speed work.
View case studyFull-funnel Meta Ads programme with creative testing matrix, lookalike audiences and instant-form optimisation for B2B and D2C offers.
200+ qualified leads and 28% ROAS improvement.
View case studyCrawl-based audit covering indexation, canonicals, redirects, schema, sitemaps and Core Web Vitals with a prioritised remediation roadmap.
Core Web Vitals moved into the green; crawl errors down to near zero.
View case studyProduct and collection page optimisation at scale: title formulas, unique descriptions, Product & Breadcrumb schema and image alt coverage.
Richer SERP results and higher CTR on money pages.
View case studyTopic clusters, editorial calendar and AI-assisted production workflow mapped to search intent across the buyer journey.
Consistent publishing cadence feeding compounding organic growth.
View case studyExperience
Two years across IT services and D2C ecommerce — owning SEO, paid media and Shopify performance.
Feb 2026 — Present
Own SEO, content and paid acquisition. Technical SEO audits, GA4/GSC reporting and full-funnel campaign management for B2B and IT services clients.
Aug 2025 — Jan 2026
Led digital strategy for retail D2C brands. Managed Shopify websites www.popnaari.com and www.laaki.co, overseeing SEO, paid social, paid search and performance reporting.
July 2024 — July 2025
Shopify website growth: product page SEO, collection architecture, schema markup and performance marketing for D2C expansion.
Testimonials
Manohar owns SEO end to end — audit, fixes, content and reporting. Organic sessions climbed month over month and he always ties the work back to revenue.
He rebuilt our Shopify collection structure and product pages. Rankings improved and the store finally converts the traffic we were already paying for.
Meta campaigns were restructured with a proper testing framework. Lead volume went up while cost per lead came down — clear, measurable outcomes.
Certifications
Formal certification plus continuous platform training across Google and Meta ecosystems.
Tech Mahindra Foundation · 2024 (Feb – June)
Tell me about your website, funnel and growth goals. I usually reply within 24 hours.
